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The History of Generali Worldwide

  The Generali Group
  World History
1831 Assicurazioni Generali Austro-Italiche is founded.
     
    1848     The Company changes its name to Assicurazioni Generali. The symbol of the Lion of Saint Mark first appears on Generali policies.

     

1857  
Generali shares are quoted on the Trieste Stock Exchange.
    Revolutions erupt throughout Europe.

    1861    

    The Kingdom of Italy is proclaimed.
    1875     Dividends start to be paid in Gold Francs (up to 1914).

     
    1881     50 th Anniversary of the Company's foundation. Erste Allgemeine, the first subsidiary, is established in Vienna.

     
  1886   Central management is transferred to the present headquarters.

     
    1893     The first edition of “ Il Bollettino" comes out.

     
    1900    

An extensive program of investment in real estate is started.

     
    1905     75 th Anniversary.

     
  1909     Marco Besso is appointed as President.
     
    1914    
    The First World War starts.
    1918     Trieste, the head office of central management, is annexed to Italy. Generali becomes an Italian
Company.

     
  1926    

Generali starts working in collaboration with cartoon artist Dudovich.

     
    1929    

   

The Depression grips the economy.

    1931     100 th Anniversary.

     
  1933     Heavy investment in real estate and agriculture is started.

     
    1937     An electro-accounting department equipped with modern Hollerith machines is created.

     
    1939    

   

Germany invades Poland: outbreak of World War II.

    1940     Generali loses contact with the Group's organizations in enemy territory.

    Italy enters World War II.
    1943     Generali loses contact with agencies in Central-Southern Italy.
   

Following Armistice on September 8 th , Italy is divided in two.

  1945     The registered office is transferred to Rome.
   

End of World War II.
Trieste comes under allied military government.

    1948     The Group recommences expansion abroad.

     
    1957    
   

The treaty establishing the European Common Market is signed in Rome.

  1966     An international collaboration agreement is signed with Aetna, the largest multi-line group in the USA.

     
    1971     The new trademark with the abbreviated name of Generali is launched.

     
  1981     150 th Anniversary.      
    1989     Generali starts a joint venture in Hungary, becoming the first insurer to resume operations in Eastern Europe.The Mogliano Veneto complex becomes operational.

    The Berlin Wall falls.
    1990     The registered office returns to Trieste.

     
    1994     Genertel is founded, launching insurance via telephone in Italy.

     
    1997     Generali acquires controlling interest in AMB and Migdal, reinforcing its own position in Germany and Israel.

     
  1998     The Group enters the financial services sector, setting up Banca Generali and acquiring BSI.

     
    2000     At the end of a take-over bid, Generali takes control of INA.

     
  2001     Generali China Life Ins. Co. is established in Canton.

   

September 11 th attack on the World Trade Center in New York.

    2002     The Group's return to Eastern Europe is completed with the opening of a company in Croatia.

    The Euro comes into circulation in 12 European countries.
    2003     The 2003-2005 Industrial Plan is presented to the international financial community.

     
    2004     Generali Properties led CitiLife under a composition with creditors and instituted legal proceedings for the real estate reclassification of the historic district of Fiera di Milano.

     
    2005     Generali China Life enters the Chinese collective policy sector with a single non-recurring premium, investing approximately 1.8 billion Euros.
    The world population reaches 6.5 billion.
             

 

 

 


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